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Design research

A Brief History of Eye-Tracking

A Brief History of Eye-Tracking

Today, eye-tracking is used heavily by marketing groups to craft effective designs in advertising, and by usability researchers to define the optimum user experience. This technology is anything but new though. In fact, eye-tracking goes all the way back to the 1800′s.

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Mashable Redesign: What Draws Attention?

Mashable Redesign: What Draws Attention?

Mashable made a fresh start of the new year by launching a redesign. The intention of which was to put more focus on the stories, remove clutter, and to divide the content into sections. Most readers responded positively. But our team wanted to answer a more targeted question: What are the most attention-grabbing changes in Mashable’s new design? In this article we analyze user feedback and exhibit our results.

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Userfly: Usability Testing Made Easy

Userfly: Usability Testing Made Easy

Userfly is described as usability testing made easy. Since my review of Feedback Army I have been overwhelmed with different websites offering usability services in a quick and easy package. However, Userfly seems to stand out from the crowd! I have put it to the test and brought you my findings.

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The UX Booth Reviews Silverback

The UX Booth Reviews Silverback

The UX Booth finds Clearleft’s Silverback to be a great tool for the job: guerilla usability tests. It’s a piece of software aimed at empowering the people that develop applications. From their website: [Silverback provides] spontaneous, unobtrusive usability testing software for designers and developers. Read on to find the UX Panel’s comments and suggestions.

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