Research helps teams better understand the people who will use the end-product. From pre-design interviews to post-design usability testing, research helps inform and finesse the final experience.

Creating Personas Creating Personas

Beginning and ending with your customer in mind is no simple task. This week, Eeva Ilama shares her experience after attending Cooper’s Putting Personas to Work course.

Set the Research Aflame Set the Research Aflame

Building and sustaining great products means ensuring customer insight is not only baked into the product, but also into the people building it. In this article Matthew Ovington shares approaches that the Paddy Power Product Design team adopts to get everyone in the process on the same page.

Guerrilla Research Tactics and Tools Guerrilla Research Tactics and Tools

As UX practitioners, we know the value of user research, and understand that 'failing to plan is planning to fail'. Quite often though, our budgets or timescales fall far shorter than our aspirations. UX Designer Chris Myhill explains how real data can still guide decision making when traditional research methods are off the table.