Business strategy encompasses all of the actions that bring design to the marketplace. Good business strategy helps organizations balance innovation with risk, and helps UX practitioners sell clients and colleagues on the value of their work.

Designing Digital Strategies, Part 1: Cartography Designing Digital Strategies, Part 1: Cartography

These days, an experience incorporates both on- and offline components, and companies can use this knowledge to better connect with their users. This week, author Sofia Hussain explores ecosystem mapping: a tool to help designers better relate the product at hand to the greater experience.

Notification Design Strategies Notification Design Strategies

No one designs an email hoping that it'll read like spam. Nevertheless, many notification emails do. In this article, designer Katharine Bierce shares a few ways to ensure that the emails we send avoid the spam folder.

Where UX Comes From Where UX Comes From

Ever wonder what series of events led to this thing we call UX? In this excerpt from her book, Leah Buley explains our storied history, spanning the fields of business, design, and technology.

Hitting the UX Conference Circuit Hitting the UX Conference Circuit

Readers looking to further their community involvement needn't look far. Content strategist Marli Mesibov's list of ten design conferences provides a great jumping off point to hit the UX conference circuit.