Design research collects story-driven information about users, helping teams better understand the people for which they design. It includes pre-design interviews and post-design qualitative testing.

A User Experience Business of One A User Experience Business of One

UX Designers frequently help customers determine how their products resonate with end-users, but what about designers themselves? UX designer Jenny Grinblo explains how she applied the Business Model Canvas to lend style to her professional swagger.

A Single Perspective on Multiple Intelligences A Single Perspective on Multiple Intelligences

Whether they’re designing eLearning courses or onboarding experiences, designers need to act as teachers. There’s just one small problem: users learn differently from one another. Marli Mesibov explains how Gardner’s theory of multiple intelligences can help us better communicate our message to our would-be audience.