Business strategy encompasses all of the actions that bring design to the marketplace. Good business strategy helps organizations balance innovation with risk, and helps UX practitioners sell clients and colleagues on the value of their work.
As user experience designers, we seek to create the most intuitive and usable site flows for our end-users. But what about the site admins who use the sites we set up? It's time to consider the usability of the sites themselves, and Myles Dannhausen knows where we can start.
The web is making the world smaller, and human communication is being rapidly replaced by online interactions. But the offline "real world" still has its place in building trust and camaraderie, and this week Katharine Bierce shows us how businesses can merge the two.
These days, an experience incorporates both on- and offline components, and companies can use this knowledge to better connect with their users. This week, author Sofia Hussain explores ecosystem mapping: a tool to help designers better relate the product at hand to the greater experience.
No one designs an email hoping that it'll read like spam. Nevertheless, many notification emails do. In this article, designer Katharine Bierce shares a few ways to ensure that the emails we send avoid the spam folder.