Research helps teams better understand the people who will use the end-product. From pre-design interviews to post-design usability testing, research helps inform and finesse the final experience.

What UX Designers can Learn from Architects What UX Designers can Learn from Architects

When we skimp on research, our work suffers. With that in mind, there's a lot we can learn from architects, who are forced to do research before beginning a new building. This week, author and former architect Ling Lim illustrates how we can improve our projects by thinking like architects.

Creating Personas Creating Personas

Beginning and ending with your customer in mind is no simple task. This week, Eeva Ilama shares her experience after attending Cooper’s Putting Personas to Work course.

Set the Research Aflame Set the Research Aflame

Building and sustaining great products means ensuring customer insight is not only baked into the product, but also into the people building it. In this article Matthew Ovington shares approaches that the Paddy Power Product Design team adopts to get everyone in the process on the same page.