Design strategy plans for a healthy design initiative relative to its marketplace. This includes everything from selling clients and colleagues on the value of design to areas of business strategy.

Taming Goliath: Selling UX to Large Companies (part 1 of 2) Taming Goliath: Selling UX to Large Companies (part 1 of 2)

Large companies are the financial backbone of the web industry, but their size and complex organizational structure can make them challenging to work with. In this, the first of a two–part series, Alan explains to readers how to introduce user–centered design to large companies; forging relationships that will mature throughout the duration of the project.

Selling UX to Small Business Selling UX to Small Business

It's 2010 and everyone loves usability, right? It may may look that way from our comfortable perches atop the blogosphere, but if you've tried to sell usability services to small businesses, you know that it can be a frustrating and time-consuming experience.

Q&A with the Speakers of UX London 2010 Q&A with the Speakers of UX London 2010

Sometimes it's important to take a step back from reading articles related to user experience and listen to the stories told by those at the forefront of our discipline. So to that end, we sent out a few questions to the speakers of the UX London conference asking them a couple of questions about how they got started and where they see our industry going