Design strategy plans for a healthy design initiative relative to its marketplace. This includes everything from selling clients and colleagues on the value of design to areas of business strategy.

Designing Digital Strategies, Part 1: Cartography Designing Digital Strategies, Part 1: Cartography

These days, an experience incorporates both on- and offline components, and companies can use this knowledge to better connect with their users. This week, author Sofia Hussain explores ecosystem mapping: a tool to help designers better relate the product at hand to the greater experience.

Notification Design Strategies Notification Design Strategies

No one designs an email hoping that it'll read like spam. Nevertheless, many notification emails do. In this article, designer Katharine Bierce shares a few ways to ensure that the emails we send avoid the spam folder.

Where UX Comes From Where UX Comes From

Ever wonder what series of events led to this thing we call UX? In this excerpt from her book, Leah Buley explains our storied history, spanning the fields of business, design, and technology.