Design strategy plans for a healthy design initiative relative to its marketplace. This includes everything from selling clients and colleagues on the value of design to areas of business strategy.

Increasing Customer Empathy from Day One Increasing Customer Empathy from Day One

One person can easily focus on the user's experience. But a company like Shopify, which has doubled in size three times in three years, needs to seek out ways to encourage UX. This week, author Lynsey Thornton shows us how Shopify ensures that each new employee will learn to empathize with the users.

Designing Sites for Nonprofits Designing Sites for Nonprofits

As user experience designers, we seek to create the most intuitive and usable site flows for our end-users. But what about the site admins who use the sites we set up? It's time to consider the usability of the sites themselves, and Myles Dannhausen knows where we can start.

Designing Digital Strategies, Part 1: Cartography Designing Digital Strategies, Part 1: Cartography

As digital products and services come to comprise an increasingly important part of our everyday life, the division between the digital and the physical begins to blur. We can, for instance, see a washing machine on TV, read reviews of it online, purchase it on our phone, and have it installed by our local shop—all […]

Notification Design Strategies Notification Design Strategies

No one designs an email hoping that it'll read like spam. Nevertheless, many notification emails do. In this article, designer Katharine Bierce shares a few ways to ensure that the emails we send avoid the spam folder.