Business strategy encompasses all of the actions that bring design to the marketplace. Good business strategy helps organizations balance innovation with risk, and helps UX practitioners sell clients and colleagues on the value of their work.

Designing Sites for Nonprofits Designing Sites for Nonprofits

As user experience designers, we seek to create the most intuitive and usable site flows for our end-users. But what about the site admins who use the sites we set up? It's time to consider the usability of the sites themselves, and Myles Dannhausen knows where we can start.

Designing Digital Strategies, Part 1: Cartography Designing Digital Strategies, Part 1: Cartography

These days, an experience incorporates both on- and offline components, and companies can use this knowledge to better connect with their users. This week, author Sofia Hussain explores ecosystem mapping: a tool to help designers better relate the product at hand to the greater experience.

Notification Design Strategies Notification Design Strategies

No one designs an email hoping that it'll read like spam. Nevertheless, many notification emails do. In this article, designer Katharine Bierce shares a few ways to ensure that the emails we send avoid the spam folder.

Where UX Comes From Where UX Comes From

Ever wonder what series of events led to this thing we call UX? In this excerpt from her book, Leah Buley explains our storied history, spanning the fields of business, design, and technology.