Business strategy encompasses all of the actions that bring design to the marketplace. Good business strategy helps organizations balance innovation with risk, and helps UX practitioners sell clients and colleagues on the value of their work.
User testing is a key part of validating design decisions, but what if the design of the test itself is invalid? Robert Kerr provides a number of perspectives by which we can reevaluate our current research methods.
Empathy is the act of understanding and vicariously experiencing the feelings of another. It's a prerequisite to good user-centered design. Melisa Angulo-Javier shows us how to protect one of our greatest assets.
Sharing research is essential to evangelizing usability and raising awareness about potential concerns within a product. Dharmesh shows us how to various factors affect the efficacy of our research results.