Business strategy encompasses all of the actions that bring design to the marketplace. Good business strategy helps organizations balance innovation with risk, and helps UX practitioners sell clients and colleagues on the value of their work.
The web is making the world smaller, and human communication is being rapidly replaced by online interactions. But the offline "real world" still has its place in building trust and camaraderie, and this week Katharine Bierce shows us how businesses can merge the two.
These days, an experience incorporates both on- and offline components, and companies can use this knowledge to better connect with their users. This week, author Sofia Hussain explores ecosystem mapping: a tool to help designers better relate the product at hand to the greater experience.
No one designs an email hoping that it'll read like spam. Nevertheless, many notification emails do. In this article, designer Katharine Bierce shares a few ways to ensure that the emails we send avoid the spam folder.
It’s not unusual for user-centered designers to feel isolated. In this interview we ask Leah Buley, author of the recently released book UX Team of One, how designers can cross the chasm and co-create.
Readers looking to further their community involvement needn't look far. Content strategist Marli Mesibov's list of ten design conferences provides a great jumping off point to hit the UX conference circuit.