Business strategy encompasses all of the actions that bring design to the marketplace. Good business strategy helps organizations balance innovation with risk, and helps UX practitioners sell clients and colleagues on the value of their work.

Putting the “VP” into MVP Putting the “VP” into MVP

The MVP. The Minimum Viable Product. It's a dream many designers hope to someday attain, yet it's a difficult one to achieve. This week, author Jerry Cao reminds us that MVP isn't just about keeping the product small, but also finding the best way to test the concept with an audience.

Increasing Customer Empathy from Day One Increasing Customer Empathy from Day One

One person can easily focus on the user's experience. But a company like Shopify, which has doubled in size three times in three years, needs to seek out ways to encourage UX. This week, author Lynsey Thornton shows us how Shopify ensures that each new employee will learn to empathize with the users.

Designing Sites for Nonprofits Designing Sites for Nonprofits

As user experience designers, we seek to create the most intuitive and usable site flows for our end-users. But what about the site admins who use the sites we set up? It's time to consider the usability of the sites themselves, and Myles Dannhausen knows where we can start.