Information architecture is the structure behind a well-thought-out application or website. IA results in categorization, schema, mapping, and navigation that is intuitive and user-friendly.

Hotel Booking, from Start to Finish Hotel Booking, from Start to Finish

Without careful consideration, users can get irreparably tangled in the weeds of booking a hotel room online. Elaine Simpson of Equator Digital Marketing lays out some ground rules for beginning (and completing) the design of an online booking process.

How Choice Impairs Your Visitors How Choice Impairs Your Visitors

Choice is a good thing, right? Not always. Including too many decisions that must be made can lead to frustrated, insecure users, along with the inclination to just give up altogether. Author Alexander Dawson explores how to document choices properly.

Concerning Fidelity in Design Concerning Fidelity in Design

In late 2009, Tyler teamed up with Nutshell to design a new customer relationship management application. Based on his experience, Tyler describes how to use sketches, wireframes, and prototypes to move us down and out the design funnel.

Classification Schemes (and When to Use Them) Classification Schemes (and When to Use Them)

Information Architecture is full of tiny decisions with big consequences; like how to best organize your content. In this article Donna Spencer introduces a couple of different classification schemes you can use to organize your content, and provides tips on when and how to use each.

Ambient User Experience Ambient User Experience

Ambient user experience defines the parts of an experience that goes beyond the obvious. Of course our websites need to do what users expect. But our job isn't based on mediocrity. Elevate the experience. Setting up an ambient user experience promotes excitement and may lead to lasting change.