Ambient user experience defines the parts of an experience that goes beyond the obvious. Of course our websites need to do what users expect. But our job isn't based on mediocrity. Elevate the experience. Setting up an ambient user experience promotes excitement and may lead to lasting change.
If you implement the following tips, not only will your users be able to mentally picture where they are when they crash-land on any of your site's pages, but they'll be aware of the many other things around them in relation to the site's structure.
Information architecture is an often misunderstood job title. Are they designers? developers? managers? All of the above? In this article we'll discuss what information architecture is, why it's related to usability, and what are the common tools/programs used in information architecture.