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Facilitating Design Critique

Facilitating Design Critique

Design critique is arguably one of the most important parts of the design process, but easily one of the least facilitated. In this post, ZURB shows us how to facilitate and act upon the advice of our peers.

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Gathering Variables for A/B Split Testing

Gathering Variables for A/B Split Testing

If practitioners have a firm grasp of the concepts behind A/B testing as well as tools to aid them in the process; the only thing deterring would be testers is the notion of “what to test,” and “why?” In this article, we’ll take a look at how to determine which elements of a website might affect its users.

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Designing with Lenses

Designing with Lenses

UX designers frequently take a holistic approach to the websites they architect by considering many interrelated factors at the same time. In this post, author Bill Scott provides a worthy counterpoint; a form of reductivism by which we might distill more salient aspects of a user’s total experience.

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