Is it possible to calculate the ROI of great design? What about the cost-per-acquisition of a customer sold on User Experience? There are no second chances for first impressions, and even the smallest opportunity is a chance to "Wow" users. What you do with that opportunity can spark a chain of events that can make or break your business.
A new study commissioned by EffectiveUI looks at how user experience and brand loyalty affect mobile applications. UX Booth editor Kristina Bjoran interviews EffectiveUI's CEO and President to get their insights into the findings.
Documentation helps designers tell a story and facilitate change. Pamela Rodriguez investigates how holistic, project-wide documentation helps teams avoid repeating mistakes, organize their ideas, and improve their process.