Research helps teams better understand the people who will use the end-product. From pre-design interviews to post-design usability testing, research helps inform and finesse the final experience.

Discovering the Table Stakes and Delighters Discovering the Table Stakes and Delighters

For years, user researchers have struggled to identify what product features will both accomplish users' goals and truly bring out delight. This week Jana Sedivy introduces a combination of the Kano method and outcome driven interviews to find those elusive delightful features.