Design research collects story-driven information about users, helping teams better understand the people for which they design. It includes pre-design interviews and post-design qualitative testing.

Guerilla Research Tactics and Tools Guerilla Research Tactics and Tools

As UX practitioners, we know the value of user research, and understand that 'failing to plan is planning to fail'. Quite often though, our budgets or timescales fall far shorter than our aspirations. UX Designer Chris Myhill explains how real data can still guide decision making when traditional research methods are off the table.

Research for the Right Audience Research for the Right Audience

Design research is the foundation upon which a good user experience is built - but the research is useless unless it can be conveyed to the right audience. This week, Laurissa Wolfram-Hvass introduces us to a variety of ways to connect to the audience when the audience is our colleagues.

The Science of Happy Design The Science of Happy Design

There's plenty of research on ways that technology negatively impacts our lives, yet very little on how design - an integral part of that technology - might positively impact us. Pamela Pavliscak, a speaker at the upcoming conference Madison + UX, shares a research project that shows how a positive design can benefit our overall happiness.

Discovering the Table Stakes and Delighters Discovering the Table Stakes and Delighters

For years, user researchers have struggled to identify what product features will both accomplish users' goals and truly bring out delight. This week Jana Sedivy introduces a combination of the Kano method and outcome driven interviews to find those elusive delightful features.