Browse by Category

Design research

A Brief History of Eye-Tracking

A Brief History of Eye-Tracking

Today, eye-tracking is used heavily by marketing groups to craft effective designs in advertising, and by usability researchers to define the optimum user experience. This technology is anything but new though. In fact, eye-tracking goes all the way back to the 1800′s.

Continue Reading »

Mashable Redesign: What Draws Attention?

Mashable Redesign: What Draws Attention?

Mashable made a fresh start of the new year by launching a redesign. The intention of which was to put more focus on the stories, remove clutter, and to divide the content into sections. Most readers responded positively. But our team wanted to answer a more targeted question: What are the most attention-grabbing changes in Mashable’s new design? In this article we analyze user feedback and exhibit our results.

Continue Reading »

Page 2 of 3123

Write for UX Booth

Contribute to UX Booth
Contribute

Contribute a guest post to UX Booth and let the community know what's important to you!