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Visual design

Design for Readability

Design for Readability

Have we designed ourselves into a box? Content Strategist Matt Herron explains the evolution of the “standard” content display model as well as what designers can do to improve their reader’s experience.

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Decoupling Usability and Visuals

Decoupling Usability and Visuals

Usability and visual design are two areas that are heavily dependent on each other. They affect each other dramatically and each requires an understanding of how people will use and visualize the content. Pulling them apart, where possible, is a great way to understand how they impact the overall design and reduce the time and energy wasted in your creative process.

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Transparency: Benefits and Best Practices

Transparency: Benefits and Best Practices

When you visit a website of a business do you ever wonder who is behind that business? Being transparent online and in business has a plethora of benefits. Users gain trust and have the ability to see the human side of the business. The effects are incredible, from increasing sales to finding like minded clients.

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Creating Consistently Colorful User Experiences: Part 1, Theory

Creating Consistently Colorful User Experiences: Part 1, Theory

Color is one of the most important parts of your website. However, far too often color enters the equation as an afterthought or, worse, not all all. This isn’t adequate. Color help define how users perceive information. To add to the complexity of this issue, most of the judgements people make about your site’s color schemes are subconscious. They may not provide any feedback about your site’s color, but they’re always thinking about it.

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