Content strategy plans for the creation, curation, maintenance, and dissemination of content – text, images, audio, and video. It further ensures organization’s content aligns with an its values and is appropriate its audience.

Progressive Content for Progressive Reduction Progressive Content for Progressive Reduction

A key element of creating a usable content strategy is identifying what information users need, and when. This week, author Ben Barone-Nugent digs deep into what information users need, as he presents the idea of progressive reduction, and explains how the concept can impact the way we build our content strategies.

WYSIWYG Round Up WYSIWYG Round Up

The conversation surrounding what content management systems and their accompanying WYSIWYG editors do, could do, and should do is a complex one, with myriad potential solutions. This week, Marli Mesibov brings us up to speed on the arguments for - and against - the next generation of WYSIWYG.

What’s in a Story? What’s in a Story?

Storytelling is an old tool, one that's provided context and captured our interest for hundreds of years. This week Marli Mesibov, a content strategist who specializes in storytelling, explains why it works so well, and how we can use it to improve our company's strategy.

A Confab Recap A Confab Recap

A few weeks ago, content strategist Marli Mesibov interviewed two speakers in preparation for Confab 2013. Now, in the wake of the conference, she reflects on particularly memorable talks, speakers, and lessons learned.

A Taste of Confab 2013 A Taste of Confab 2013

Confab 2013 is only a couple of weeks away. Editor and resident content strategist Marli Mesibov discusses the narratives guiding some of this year's talks and the content strategy discussion at large.