Content strategy plans for the creation, curation, maintenance, and dissemination of content – text, images, audio & video. It further ensures an organization’s content aligns with its values and is appropriate for its audience.

How to Sell Content Strategy to Management How to Sell Content Strategy to Management

The process of selling content strategy to management begins when the content strategist has a conversation with a key decision maker. This week, author Hilary Marsh shares with us a strategy for making that conversation simple and successful.

Creating Content in an International World Creating Content in an International World

Across the United States, UX professionals have their fair share of struggles aligning business goals and user needs. How do those challenges shift when working internationally? This week, UX Booth interviews two content strategists working in Barcelona and partnering with Brain Traffic on Confab Europe, an international content strategy conference.

Content Marketing: You’re Doing it Wrong Content Marketing: You’re Doing it Wrong

Content marketing is a robust and focused form of marketing, and yet it's all too common for businesses to invest in content marketing and see it fail. Why? Simple: content marketing can't just be done, it needs to be done well. This week, Mike Straus shows us how content marketing can be done, and done well.

Progressive Content for Progressive Reduction Progressive Content for Progressive Reduction

A key element of creating a usable content strategy is identifying what information users need, and when. This week, author Ben Barone-Nugent digs deep into what information users need, as he presents the idea of progressive reduction, and explains how the concept can impact the way we build our content strategies.

WYSIWYG Roundup WYSIWYG Roundup

The conversation surrounding what content management systems and their accompanying WYSIWYG editors do, could do, and should do is a complex one, with myriad potential solutions. This week, Marli Mesibov brings us up to speed on the arguments for - and against - the next generation of WYSIWYG.