: It’s logical and laudable that designers should seek data in our quest for verifiability and return on investment. But data must be handled with care, and mathematical rigour isn’t a common part of a designer’s repertoire. : http://www.cennydd.co.uk/2009/statistical-significance-other-ab-test-pitfalls/

: Will Google become an extension of our brains? As we search for information via the Internet and make purchases online, we’re contributing to a new way of communication. Our brains are adapting to new behaviors. How we market online is attached to our greater perception of ourselves. : http://searchengineland.com/the-extended-brain-search-marketing-and-user-experience-design-16203

: Breadcrumb navigation is often overlooked in the design and development process. Some people may see it as unnecessary while others may feel it is too big of a hassle for what its worth. : http://www.hongkiat.com/blog/breadcrumb-navigation-examined-best-practices-examples/

: You spend months on a new feature for your existing product: researching it, designing and building it, launching it. Finally, it’s out in the world, and you sit back and wait for all those glowing comments to come in about how happy your users are that you’ve finally solved their biggest problems. : http://www.slicedbreaddesign.com/blog/index.php/2009/11/6-reasons-users-hate-your-new-feature/

: Excellent article on important ways you should analyze your user’s interaction with your website. : http://www.expertbusinesssource.com/blog/430000243/post/290009629.html

: With so many choices as to how we can spend our time in the digital age, attention is becoming the most important currency. In today’s splintered media environment, new digital products and services must compete with everything under the sun, making differentiation key to developing an audience that cares, invests, and ultimately drives value. [...]

: How can we create effective call to action buttons that grab the user’s attention and entice them to click? : http://www.smashingmagazine.com/2009/10/13/call-to-action-buttons-examples-and-best-practices/

: The author describes how putting people first when it comes to optimizing your website can make all the different. “Search Engine Optimization is not a legitimate form of marketing. It should not be undertaken by people with brains or souls. If someone charges you for SEO, you have been conned.” : http://powazek.com/posts/2090

: Utah’s portal offers a user experience tailored to each citizen’s local surroundings, thanks to the state’s deployment of Geo Internet protocol (IP) technology. : http://www.govtech.com/gt/articles/732104

: Google Website Optimizer, a powerful tool that allows website owners to split traffic and test the effectiveness and conversion rates for an array of variables, has traditionally required a lot of back-and-forth between any given site and the Website Optimizer interface. : http://www.readwriteweb.com/archives/google_releases_api_for_website_optimizer_ab_multi.php