: A/B testing allows you to test variations of content simultaneously to see which performs best. This post includes great examples and articles that could help you create better A/B testing. : http://briancray.com/2009/08/04/ultimate-ab-testing-resources/

: When the Web began, pages were mostly text, but today, everywhere we look, it seems like image content is taking over the Web. The ubiquitous use of digital cameras and improvements in the picture quality of mobile phone cameras has likely helped this phenomenon along. The shift toward content that is primarily visual introduces [...]

: We’ve been rotating some headlines and subheads on the Highrise signup page to see if they have an effect on signups. Answer: They do, sometimes significantly. The test Here’s how the test works. We used Google Website Optimizer to randomly rotate five different headline and subhead combinations on the signup page. We’re measuring the [...]

: Wells Fargo hired Pentagram in the fall of 2005 to begin work on a new user interface for their ATMs. Wells Fargo was in the process of replacing their ATMs with newer models with touchscreen monitors. This was a relatively slow process, since there are about 7,000 ATMs in the field, and replacements are [...]

: The author describes how style-sheet switching “could be extended to give users even more choices or accessibility enhancements.” Invasion of the Body Switchers is infinitely extensible, handling any number of options and media types, all from a single Javascript and CSS file. It works by adding one or more unique class names to the [...]

: It’s no surprise that marketers use faces to draw people into their websites. They know that, from birth, humans are naturally attracted to, and engaged by, faces. In fact, one of our studies showed that people perceived websites as more “professional” when they had images of people on the site. : http://www.grokdotcom.com/2007/10/04/how-a-pretty-face-can-push-visitors-away/

: Someone sent a message to the Adaptive Path Alums mailing list last fall asserting that Information Architects (IAs) need to be really great coders to do their jobs. I was aghast. I uttered many things, loudly, that are inappropriate for a professional blog. The clincher for me was this line, “[IAs] need to wake [...]

: Apple is notorious for creating great products with whimsically awesome interface design—ones that have certainly turned this old PC fanatic into an Apple fanboy. More than the finesse of the physical products or the sparkling chrome, it’s refined and iterated design decisions that create great experiences for consumers. : http://www.zurb.com/article/281/how-apple-iterates-to-create-better-produ

: User Experience (UX) Design describes the experience a person has as a result of their interactions with a particular product or service. It encompasses all aspects of the end-user’s experience and goes way beyond giving customers what they say they want, or providing them with checklist features. Achieving a great user experience means taking [...]

: One of the most critical skills of any user experience professional is presenting ideas to an audience. It is not an easy task by any means and we all have to start somewhere. For me, I found the best way to learn to present my ideas was to do lectures and public speaking engagements [...]