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5 negative perceptions about Information Architects and how to defeat them

: Information Architects often struggle to stay relevant to business clients and internal project teams due to their academic approach to achieving business objectives. Way too often, Information Architecture presentations fail to resonate with internal and external stakeholders due to how methods, findings, and solutions are presented. :

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How do colors affect purchases?

: For retailers, shopping is the art of persuasion. Though there are many factors that influence how and what consumers buy. However, a great deal is decided by visual cues, the strongest and most persuasive being color. When marketing new products it is crucial to consider that consumers place visual appearance and color above other […]

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In Defense Of A/B Testing

: Recently, A/B testing has come under (unjust) criticism from different circles on the Internet. Even though this criticism contains some relevant points, the basic argument against A/B testing is flawed. :

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UX Won’t Save You

: I have this sneaking suspicion that a fair number of people are under the impression that User Experience is the hot new “silver-bullet”. Sorry to burst any bubbles, but I am afraid that just isn’t the case. :

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Non Hover

: Elements that rely only on mousemove, mouseover, mouseout or the CSS pseudo-class :hover may not always behave as expected on a touch-screen device such as iPad or iPhone. :

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