Jason Mark argues that there’s a clear middle ground in the argument about mobile approaches between Jacob Nielsen and Josh Clark and suggests data, not belief, should guide your mobile choices.

iOS is a popular platform for creating apps that are touch first, fun, and engaging. With the introduction of Windows 8 Consumer Preview, designers and developers have a new platform to unleash their creativity.

Airbnb, like many startups following in its path of collaborative consumption or others simply trying to power offline action, have the challenge of earning user trust. While PR, word of mouth, and direct outreach can alleviate some trepidation, the product is where Airbnb seals the deal.

I’ve been a user experience designer for the entirety of my career. And in the decade I’ve spent doing this work, I have discovered that there is only one universal truth about how to design an extraordinary user experience: you must design an extraordinary company first.

Were I a betting man, I would wager this: the supermarket nearest to you is laid out with fresh fruit and vegetables near the entrance, and dairy and bread towards the back of the shop.

Scroll depth—the measure of how far a user scrolls on a particular page—is an interesting but lesser-known engagement metric. It’s not something you can find in your Google Analytics or Omniture account but you may be familiar with it from other analytics services (e.g., Chartbeat).

All designers say simplicity is important, but what does it really mean to make something simple?

How Fi and Nickelodeon Brought the Choice to the Kids

Designer, developer and mobile maven Josh Clark tells us that rather than stripping down, we should be asking how we can do more with the mobile experience.

retina.js is an open source script that makes it easy to serve high-resolution images to devices with retina displays