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The Ultimate Guide To A/B Testing

: A/B testing isn’t a buzz term. A lot of savvy marketers and designs are using it right now to gain insight into visitor behavior and to increase conversion rate. And yet A/B testing is still not as common as such Internet marketing subjects as SEO, Web analytics and usability. People just aren’t as aware […]

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Design pricing: It’s never about the price

: Setting proper pricing for your UX design work is crucial. It goes hand in hand with setting your customer’s expectations. Set the price too low and you will gain reputation of the same kind. Set it high – you will also set high expectations. If you can deliver on them – then keep it […]

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2-Day Usability Bootcamp

: This August, Perfetti Media’s Usability Bootcamp comes to San Francisco and Boston. In this two-day workshop, you’ll learn proven techniques for understanding your users, gathering user feedback, and evaluating your designs. Expert usability professional, Christine Perfetti, has put together a fabulous program designed to improve your user research, usability testing, and evaluation skills. You’ll […]

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Jon Kolko On Design That Changes Human Behavior

: Jon Kolko is the associate creative director at Frog Design, a global innovation and production design firm, and founder of the Austin Center for Design, a school devoted to using design as a means of social change. :

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Principle of least astonishment

: The principle (or rule or law) of least astonishment (or surprise) states that, when two elements of an interface conflict, or are ambiguous, the behavior should be that which will least surprise the human user or programmer at the time the conflict arises. :

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