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Spammers, Evildoers, and Opportunists

: The author describes how putting people first when it comes to optimizing your website can make all the different. “Search Engine Optimization is not a legitimate form of marketing. It should not be undertaken by people with brains or souls. If someone charges you for SEO, you have been conned.” :

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Affordances in Modern Web Design

: Andrew Maier discusses and defines affordances, a concept that is rooted in psychology, and first manifested within a practical application in industrial design. Andrew then shows how to bring these concepts to web and interface design. Lastly, Andrew speaks to overdesign in interface design and how to avoid it. :

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Google Releases API for Website Optimizer: A/B & Multivariate Testing for All

: Google Website Optimizer, a powerful tool that allows website owners to split traffic and test the effectiveness and conversion rates for an array of variables, has traditionally required a lot of back-and-forth between any given site and the Website Optimizer interface. :

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Promoting Plain Language

: You can have the most gorgeous Web site with the most amazing interactive functionality, but if the words on the site don’t work for the site’s users, you don’t have a good Web site. :

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