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How Not To Run An A/B Test

: If you run A/B tests on your website and regularly check ongoing experiments for significant results, you might be falling prey to what statisticians call repeated significance testing errors. :

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Try the “Lightening Quick” Mental Model Method

: When I was making a lot of mental models in the get-it-to-market-yesterday dot com boom of the late 1990’s, I used a technique that resulted in a mental model plus gap analysis brainstorm in the course of one day. Now that it’s the not-in-this-economy post economic slump, I think it’s time to put this […]

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Developers, UX is not UI, learn that and stop trivializing!

: Rarely passes a day when I don’t get invitation to some product demonstration, technology showcase claiming to be a presentation about UX. In most cases – developers show new UI controls, tech, code and claim to be „talking about UX“. I say stop trivializing – and learn the facts! :

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