Good UX in the Wild: Dropbox’s attention to detail on their download page
: Sometimes good UX is about being clever. Sometimes it’s to make the user happy or smile. However, when the success of your product depends on new, possibly inexperienced users successfully downloading and installing it, good UX is the difference between success and failure. : http://www.hanselman.com/blog/GoodUXInTheWildDropboxsAttentionToDetailOnTheirDownloadPage.aspx