: Aarron Walter. is the author of Building Findable Websites: Web Standards, SEO, and Beyond (New Riders, 2008) and the lead user experience designer for MailChimp. : http://www.unmatchedstyle.com/interviews/aarron-walter-ux-designer-at-mailchimp-author-teacher.php

: The adventure of a web designer starts in a McDonald’s, where he discovers that there is a worm hole between the world of Branding and User Experience Design. : http://www.smashingmagazine.com/2009/10/24/brand-user-experience-the-interface-of-a-cheeseburger/

: Two weeks ago, I was watching my 45-year old father browsing the Internet. Every time I watch him I learn a lesson in usability. I’m sure you know with situations like this one – valuable opportunities to learn from the ordinary users for whom we design. : http://www.usabilitypost.com/2009/10/23/everyday-usability-heuristics-visibility-of-system-status/

: Here are two things that I personally run into a bit too regularly that can be easily improved on and which really do help with the user experience. : http://aseigo.blogspot.com/2009/10/two-simple-things-to-improve-user.html

: Sometimes an audience’s resistance to buying has nothing to do with intellectual uncertainty. They understand what’s in it for them and they “get” the logical arguments, but they’re still not persuaded to act. : http://www.jeffsextonwrites.com/2009/10/emotion-driven-messaging-4-steps-for-inspiring-action/

: Most websites are developed with the sole purpose of spreading information about a product or service in mind. However the different viewer scenarios are not normally envisioned and it is assumed that all the site’s visitors have perfect physical or cognitive ability and fast computers with broadband connections to the internet. : http://designreviver.com/articles/website-accessibility-and-usability-ten-tips-on-how-to-make-your-website-more-viewer-friendly/

: When designing an online store, you have to consider many different types of customers: repeat customers, first-timers, people in a rush, etc. : http://www.smashingmagazine.com/2009/10/30/increasing-online-sales-simple-usability-problems-to-avoid/

: Another forehead-smack-worthy curse-laden moment: I’ve filled out a lengthy online form and hit the submit button only to find myself staring back at an empty form peppered with red errors. Has this happened to you? Of course it has. : http://carsonified.com/blog/design/ux/10-tips-on-writing-hero-worthy-error-messages/

: In 1998, usability expert Rolf Molich (co-inventor with Jakob Nielsen of the heuristic evaluation method) gave nine teams three weeks to evaluate the webmail application www.hotmail.com. : http://www.alistapart.com/articles/the-myth-of-usability-testing/

: Recently I assembled some thoughts regarding The Fold and what we (anyone involved in publishing websites) should do about it. Enjoy! : http://www.oaktreecreative.com/blog/design/rethinking-the-fold/