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Links in Print: The Story of a Beautiful Failure

: In January 2009 we were invited to take part in a paid pitch for the print redesign for the Swiss newspaper Tages-Anzeiger. All in all five agencies took part in the pitch. We were the only UX oriented agency. The story of a beautiful failure. :

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Speaking to Your Audience

: Lots of organisations are like her. They are so engrossed in what they do, that they speak in a way that is confusing to others. Unfortunately this tends to include their customers. :

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