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Thinking about Information Architecture

: The first step most companies take when trying to build a new site is to create some sort of rough site map or wireframe to depict their information architecture. They do this to help figure out how the site will function and where different sections and pages will be located. :

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Astronomical Usability: Why You Should Test

: Why should you test? One simple reason: You are not your customer. This is not a situation specific to SaaS – from novelists to hi-rise architects, it’s common for the end user to not be the creator. NASA space station engineers, for example, are not astronauts, yet it is imperative that the space station […]

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Mobile User Experience Trends on the Horizon

: Change is in the air, or perhaps more accurately, in the airwaves. It’s visible every time a child presses a finger to a laptop screen, expecting it to respond, and in business meetings where projectors are left unused in favor of the more intimate, shared visual experience of an iPad. :

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Neuro-Menus and Restaurant Psychology

: Restaurants are great test labs for testing neuromarketing techniques. It’s easy to change offerings, menus, and pricing, and one gets immediate feedback on what’s working and what’s not. One technique I’ve written about from a product standpoint but which is also used by restaurants is decoy pricing. :

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Reactions to being listed on

: Back in October, a community member submitted to for using a variant of the Forced Continuity dark pattern. When a user adds monthly billed items to their basket and proceeds into the checkout process, Audible fails to show that the items listed are not a one-off fees, and will in fact reoccur […]

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Gifts for User Experience Geeks 2010

: As part of a tradition over the last two years (2008 and 2009) it is once again time for the gifts for user experience geeks post for the 2010 holiday season. This list is a collection of items I have come across over the last year that would make the ideal gifts for UX […]

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Let’s get something straight about IA

: I’ve written a lot of stuff over the last few years about information architecture. And I’m working on writing more. But recently I’ve realized there are some things I’ve not actually posted publicly in a straightforward, condensed manner. (And yes, the post below is, for me, condensed.) :

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