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Improve Conversions by Connecting with your Audience

By: Aaron Griffith February 2nd, 2010 20 Comments

Do you understand your audience? What makes them tick? These are important considerations in creating conversion-friendly experiences.

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Improve Conversions by Connecting with your Audience

A Q & A with the Speakers from UX London

By: Andrew Maier January 26th, 2010 2 Comments

Sometimes it’s important to take a step back from reading articles related to user experience and listen to the stories told by those at the forefront of our discipline. So to that end, we sent out a few questions to the speakers of the UX London conference asking them a couple of questions about how they got started and where they see our industry going

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A Q & A with the Speakers from UX London

A Brief History of Eye-Tracking

By: David Leggett January 19th, 2010 32 Comments

Today, eye-tracking is used heavily by marketing groups to craft effective designs in advertising, and by usability researchers to define the optimum user experience. This technology is anything but new though. In fact, eye-tracking goes all the way back to the 1800’s.

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A Brief History of Eye-Tracking

Mashable redesign: what draws attention?

By: Paul Veugen January 14th, 2010 18 Comments

Mashable made a fresh start of the new year by launching a redesign. The intention of which was to put more focus on the stories, remove clutter, and to divide the content into sections. Most readers responded positively. But our team wanted to answer a more targeted question: What are the most attention-grabbing changes in Mashable’s new design? In this article we analyze user feedback and exhibit our results.

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Mashable redesign: what draws attention?

24 UX Articles to Start 2010

By: Matthew Kammerer January 12th, 2010 20 Comments

We’ve just begun a year and already I have been overwhelmed with the amazing UX articles, websites, and projects that have cropped up over the past few weeks. It is exciting to see the growth in this upcoming field.

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24 UX Articles to Start 2010

Ambient User Experience

By: Andrew Maier January 5th, 2010 19 Comments

Ambient user experience defines the parts of an experience that goes beyond the obvious. Of course our websites need to do what users expect. But our job isn’t based on mediocrity. Elevate the experience. Setting up an ambient user experience promotes excitement and may lead to lasting change.

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Ambient User Experience

UX New Years Resolutions (For Bloggers!)

By: David Leggett December 29th, 2009 5 Comments

2010 is just around the corner, and we’re working on our new years resolutions! Here are some ideas for bloggers out there that want to start the new year with a bang!

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UX New Years Resolutions (For Bloggers!)

Happy Holidays from UX Booth

By: David Leggett December 22nd, 2009 6 Comments

Happy Holidays and Seasons Greetings from all of us at the UX Booth! Got a minute to help us improve in 2010?

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Happy Holidays from UX Booth

The Weaker Side of Usability Guidelines

By: ShayHowe December 15th, 2009 21 Comments

These usability guidelines may not be the first things to come to mind when preparing a site, but they are important none the less.

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The Weaker Side of Usability Guidelines

Writing User Friendly Content

By: Matthew Kammerer December 8th, 2009 29 Comments

Content is a vital part of your website. If your content is not easy to understand and interpret, then you may easily lose your reader. The content of your website will make or break the experience, no matter how easy to use your website may be.

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Writing User Friendly Content
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