Improve Conversions by Connecting with your Audience
Do you understand your audience? What makes them tick? These are important considerations in creating conversion-friendly experiences.
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Process & Practice
Ambient User Experience
Ambient user experience defines the parts of an experience that goes beyond the obvious. Of course our websites need to do what users expect. But our job isn’t based on mediocrity. Elevate the experience. Setting up an ambient user experience promotes excitement and may lead to lasting change.
Transparency: Benefits and Best Practices
When you visit a website of a business do you ever wonder who is behind that business? Being transparent online and in business has a plethora of benefits. Users gain trust and have the ability to see the human side of the business. The effects are incredible, from increasing sales to finding like minded clients.
Long-tail User Experience: how to cultivate (or dissolve) a community
Long-tail user experience affects not only your users, but the viability of your entire website.
In this post, I’ll explore some of the aspects that Interaction Designers and User Experience professionals can tweak so that they form a community that gathers around their website.
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Latest Resources
35+ Usability Resources for Web Designers
Usability should be a priority for every website. Without usability, even the most beautiful design will be ineffective. In this post we’ll …
Airline Website Usability: British Airways Soars Ahead!
In our first case study for 2010, we thought we would have a look at how user friendly 10 of the world’s leading airline websites are. On a …
Is Your Registration Process Scaring Away Users?
When you run a community site, your registration and minimum profile requirements are like the front porch to your home. As technology blogge…
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