Today, eye-tracking is used heavily by marketing groups to craft effective designs in advertising, and by usability researchers to define the optimum user experience. This technology is anything but new though. In fact, eye-tracking goes all the way back to the 1800’s.
Mashable made a fresh start of the new year by launching a redesign. The intention of which was to put more focus on the stories, remove clutter, and to divide the content into sections. Most readers responded positively. But our team wanted to answer a more targeted question: What are the most attention-grabbing changes in Mashable’s new design? In this article we analyze user feedback and exhibit our results.
When you think of transparency, it’s typical to think of how a company communicates with it’s users. What may come as a surprise is the impact the actual users can have on transparency, and how the consumer can be the actual tipping point for your next sale.
Dealing with user errors is a hidden source of friction. UX consultant John Hyde discusses best practice including a financial website that boosted conversions by 17% with these guidelines.
Ever had the desire to change something on your website, but you were afraid the change might have a negative impact on performance? Welcome to A/B Split testing, the practice of testing multiple variations of the same site to see which works better.
Userfly is described as usability testing made easy. Since my review of Feedback Army I have been overwhelmed with different websites offering usability services in a quick and easy package. However, Userfly seems to stand out from the crowd! I have put it to the test and brought you my findings.
In this post, we discuss some of the things the separate Generation Y from older generations, and how we can create a great user experience for both demographics.
This post suggests some ways to improve your sites usability based off of user feedback. These methods and programs will help you gather and act on user feedback.
One of the keys to making something usable is to also make it memorable and consistent. When someone visits your website or uses your product, ideally they should only need to do so once to learn their way around it or learn how to effectively use it.
While there remain certain specific contexts where it is advisable to craft and present wireframe layouts for client evaluation and approval, …
Flows are just as important to good interfaces as individual screens are. Customers don’t land on screens from out of nowhere. Specific sequ…
The Wikimedia Usability Initiative Team partnered with Bolt Peters, a San Francisco, California, user experience consulting firm, to conduct b…
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