Complete Beginner’s Guide to Design Research
Research informs the process so that we explore more worthwhile, appropriate design solutions. In this article we’ll provide a jumping–off point, so that you can add research into your own projects.
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Research
Encouraging Negative Feedback During User Testing
Have you ever sat in a user testing session, watching a user really struggle with the task at hand only to have them tell you at the end everything was easy and straight forward? How do you encourage these participants to be negative? I’ve discovered a few techniques that might be able to help.
Usability Testing: Don’t Guess, Test.
Remember, just because nobody complains, it doesn’t mean all parachutes are perfect. The same goes for web design; usability testing is often overlooked by clients and designers alike, but the value that can be gained from it is immense.
A Brief History of Eye-Tracking
Today, eye-tracking is used heavily by marketing groups to craft effective designs in advertising, and by usability researchers to define the optimum user experience. This technology is anything but new though. In fact, eye-tracking goes all the way back to the 1800’s.
Mashable Redesign: What Draws Attention?
Mashable made a fresh start of the new year by launching a redesign. The intention of which was to put more focus on the stories, remove clutter, and to divide the content into sections. Most readers responded positively. But our team wanted to answer a more targeted question: What are the most attention-grabbing changes in Mashable’s new design? In this article we analyze user feedback and exhibit our results.
User Reviews: Increased Sales, Traffic, and Transparency
When you think of transparency, it’s typical to think of how a company communicates with it’s users. What may come as a surprise is the impact the actual users can have on transparency, and how the consumer can be the actual tipping point for your next sale.
Handling User Error with Care: Getting Users Back on Track
Dealing with user errors is a hidden source of friction. UX consultant John Hyde discusses best practice including a financial website that boosted conversions by 17% with these guidelines.
How To Increase Site Performance Through A/B Split Testing
Ever had the desire to change something on your website, but you were afraid the change might have a negative impact on performance? Welcome to A/B Split testing, the practice of testing multiple variations of the same site to see which works better.
Userfly: Usability Testing Made Easy
Userfly is described as usability testing made easy. Since my review of Feedback Army I have been overwhelmed with different websites offering usability services in a quick and easy package. However, Userfly seems to stand out from the crowd! I have put it to the test and brought you my findings.
Closing the Usability Age Gap
In this post, we discuss some of the things the separate Generation Y from older generations, and how we can create a great user experience for both demographics.
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5 negative perceptions about Information Architects and how to defeat them
Information Architects often struggle to stay relevant to business clients and internal project teams due to their academic approach to achiev…
Changing User Experiences in Mass Consumer Environments
In this video I look at changing the experiences users/customers have in mass consumer environments (i.e. fast food restaurants) and the decis…
A Design Is Only As Deep As It Is Usable
There are well-known proverbs that imply (or state outright) that beauty is superficial and limited in what it can accomplish.
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