Usability and visual design are two areas that are heavily dependent on each other. They affect each other dramatically and each requires an understanding of how people will use and visualize the content. Pulling them apart, where possible, is a great way to understand how they impact the overall design and reduce the time and energy wasted in your creative process.
When you visit a website of a business do you ever wonder who is behind that business? Being transparent online and in business has a plethora of benefits. Users gain trust and have the ability to see the human side of the business. The effects are incredible, from increasing sales to finding like minded clients.
With Photoshop, are you really paying attention to how you’re saving images for the web? Optimizing images can drastically decrease load times when done properly!
In this third and final installment of the Creating Consistently Colorful User Experiences series, we detail the actual process of successfully picking and implementing a color scheme.
Coloring the online user experience has never been an easy task; but it’s getting easier. Looking back at older web pages, we can see an obvious evolution of the medium. In this article we explore color on the web so that readers may form a working knowledge of the limitations of a web-browser. Lastly, we look ahead to how color will be treated in future versions of CSS.
Color is one of the most important parts of your website. However, far too often color enters the equation as an afterthought or, worse, not all all. This isn’t adequate. Color help define how users perceive information. To add to the complexity of this issue, most of the judgements people make about your site’s color schemes are subconscious. They may not provide any feedback about your site’s color, but they’re always thinking about it.
Navigating the web is a bit unorthodox when you think about it. You click words to teleport around an endless expanse. You’d think there would be someway to create an interface that is reminiscent of the real world—something like tabbed navigation.
The call-to-action button is an important tool in the user experience designer’s box of tricks. In this article I’ll give you a few pointers on providing effective ones.
You cannot run a successful website without having the design and functionality geared towards your users. This guest post runs through some reasons why it’s important to work hard at building great user experiences.
While being creative is often a first-instinct move for web designers, conventions should always be considered to provide users experiences that don’t force them to think about choices they make.
Information Architects often struggle to stay relevant to business clients and internal project teams due to their academic approach to achiev…
In this video I look at changing the experiences users/customers have in mass consumer environments (i.e. fast food restaurants) and the decis…
There are well-known proverbs that imply (or state outright) that beauty is superficial and limited in what it can accomplish.
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