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Process & Practice

Telling Your Website’s Story with Sketchboarding

By: Andrew Maier February 9th, 2010 16 Comments

Ostensibly, the design process for websites and applications is a breeding (and proving) ground for new ideas. But a confluence of ill-defined experience design process, development methodologies, and varying entry points for those in the design disciplines requires us to take a second look. In this post, Andrew articulates some of the more novel ways in which experience designers are looking at the design process in order to orchestrate better user experiences.

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Telling Your Website’s Story with Sketchboarding

Improve Conversions by Connecting with your Audience

By: Aaron Griffith February 2nd, 2010 21 Comments

Do you understand your audience? What makes them tick? These are important considerations in creating conversion-friendly experiences.

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Improve Conversions by Connecting with your Audience

Ambient User Experience

By: Andrew Maier January 5th, 2010 19 Comments

Ambient user experience defines the parts of an experience that goes beyond the obvious. Of course our websites need to do what users expect. But our job isn’t based on mediocrity. Elevate the experience. Setting up an ambient user experience promotes excitement and may lead to lasting change.

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Ambient User Experience

Transparency: Benefits and Best Practices

By: Matthew Kammerer November 17th, 2009 31 Comments

When you visit a website of a business do you ever wonder who is behind that business? Being transparent online and in business has a plethora of benefits. Users gain trust and have the ability to see the human side of the business. The effects are incredible, from increasing sales to finding like minded clients.

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Transparency: Benefits and Best Practices

Long-tail User Experience: how to cultivate (or dissolve) a community

By: Andrew Maier November 10th, 2009 21 Comments

Long-tail user experience affects not only your users, but the viability of your entire website.
In this post, I’ll explore some of the aspects that Interaction Designers and User Experience professionals can tweak so that they form a community that gathers around their website.

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Long-tail User Experience: how to cultivate (or dissolve) a community
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