There are plenty of tools and services out there for measuring useful statistics when doing research on websites. I’m often surprised to see people choose expensive tools with limited capability over Google Analytics.
Analysis has traditionally been a numbers game. Only recently, however, has this industry turned its focus towards more qualitative methods—the domain of user testing! In this article, we explore the intersection of user experience and web analytics, so that budding designers can add rigor to their process.
If practitioners have a firm grasp of the concepts behind A/B testing as well as tools to aid them in the process; the only thing deterring would be testers is the notion of “what to test,” and “why?” In this article, we’ll take a look at how to determine which elements of a website might affect its users.
When CNN approached Fi it was a thrilling moment here at the agency. Since 1999 we saw the world famous news brand pioneer within the digital …
I was invited to speak at the MonkiGras event this week where getting a little sweary and ranty is kind of encouraged (it goes well with the c…
This is vitally important people so listen up. The web now connects a third of our planet. Over 1.2 billion people [1] use the web on devices,…
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