In 2016, e-commerce shopping accounted for more than 10% of total US holiday revenue. That’s bananas. We can be sure that this season, that number is only going to grow. And if you’re lucky enough to be working on a product that has tons of users who are trying to buy things from you, it probably goes without saying—their experience should be top-notch, and your website should be ready for the traffic and the sales.
I’ve written before about terrible mobile shopping carts. I won’t harp on this again. This time, I’d like to stress the importance of getting websites ready for impending traffic spikes over the holiday season, when people flock to throw their money around online. And nowadays, they’re not just shopping on their websites; they’re shopping on their phones. They’re shopping through their Echoes. They’re shopping through physical buttons in their homes. They’re shopping through kiosks. With so many ways to buy, it’s our jobs as user experience designers—teamed up with our friends in marketing, advertising, and analytics—to see that they can buy what they’re trying to buy.