In many organizations today, product and UX design role responsibilities overlap. Acknowledging and managing this overlap is a key step in maintaining team and product success. Embrace the overlap and prosper; deny the overlap and you’re bound for trouble.
Tasks including use case definition, user research, prototyping, and KPI monitoring can crossover between product manager and UX designer. These interwoven responsibilities can cause internal conflict, causing users to suffer.
In the most successful teams, when product and design collaborate on their shared duties, their impact is multiplied, which is a boon for business.
Pendo is a product cloud that provides user insight, user guidance and user communication for digital product and UX teams. With Pendo, these product and UX teams can understand product usage, collect feedback, measure NPS, onboard users, and announce new features in app—all without requiring engineering resources.
Three Steps to success:
- Map the overlap – Look at your product or project and assess how decisions are made. Plot a Venn diagram like the example here, or simply list people vs. typical responsibilities.
- Know yourself – When it comes down to actual work, what leaves you energized vs. depleted? List the activities come naturally, the ones you wish came naturally, and realistically the ones you struggle with.
- Open a dialog – Share this article with the design and product people you work with to begin the discussion. Simply acknowledging the overlap and starting a conversation can create a smoother, happier relationship.
Product and design are no longer silos in an org chart. Our powers are combining, forming a new and likely more natural hybrid approach to product development.
Editor’s note: This content is sponsored by Pendo.