No one designs an email hoping that it’ll read like spam. Nevertheless, many notification emails do. In this article, designer Katharine Bierce shares a few ways to ensure that the emails we send avoid the spam folder.
Storytelling is an old tool, one that’s provided context and captured our interest for hundreds of years. This week Marli Mesibov, a content strategist who specializes in storytelling, explains why it works so well, and how we can use it to improve our company’s strategy.
What can we learn from failure? A great deal, says Victor Lombardi. In his latest book, Why We Fail, Victor tells over a dozen stories of projects gone awry and how their lack of success can inform our design strategy.
Just like scientists, designers depend on empirical evidence to prove their hypotheses. This week, design researcher Shreya Kothaneth explains what we can learn from the way in which scientists have traditionally conducted their research.