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Ocado: Delivering on User Experience

Ocado: Delivering on User Experience

Inspiration is all around for UX designers, whether it comes from a nice website or, in this case, a grocery store. UX Booth contributor and interface developer Felicity Evans explores the UK grocery store Ocado’s UX design and illustrates what we can learn from it.

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Getting to Grips with Content

Getting to Grips with Content

Interface developer Felicity Evans points out that content development has dropped on the to-do lists of web designers for too long. Since the aim of all design should be to facilitate content, she argues that said content should be a number-one priority via a solid strategy.

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How Choice Impairs Your Visitors

How Choice Impairs Your Visitors

Choice is a good thing, right? Not always. Including too many decisions that must be made can lead to frustrated, insecure users, along with the inclination to just give up altogether. Author Alexander Dawson explores how to document choices properly.

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Designing with Paper Prototyping

Designing with Paper Prototyping

Paper prototyping is a key component of the user-centered design (UCD) process and is a popular method among designers. The characteristics of paper prototyping lends itself to the iterative approach that is so valuable in the UCD process

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Complete Beginner’s Guide to Analytics

Complete Beginner’s Guide to Analytics

Analysis has traditionally been a numbers game. Only recently, however, has this industry turned its focus towards more qualitative methods—the domain of user testing! In this article, we explore the intersection of user experience and web analytics, so that budding designers can add rigor to their process.

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Decoupling Usability and Visuals

Decoupling Usability and Visuals

Usability and visual design are two areas that are heavily dependent on each other. They affect each other dramatically and each requires an understanding of how people will use and visualize the content. Pulling them apart, where possible, is a great way to understand how they impact the overall design and reduce the time and energy wasted in your creative process.

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