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5 negative perceptions about Information Architects and how to defeat them

Information Architects often struggle to stay relevant to business clients and internal project teams due to their academic approach to achiev…

Submitted by: Matthew Kammerer September 2nd, 2010
Videos

Changing User Experiences in Mass Consumer Environments

In this video I look at changing the experiences users/customers have in mass consumer environments (i.e. fast food restaurants) and the decis…

Submitted by: Matthew Kammerer September 2nd, 2010
Articles

A Design Is Only As Deep As It Is Usable

There are well-known proverbs that imply (or state outright) that beauty is superficial and limited in what it can accomplish.

Submitted by: The Community September 1st, 2010
Articles

How do colors affect purchases?

For retailers, shopping is the art of persuasion. Though there are many factors that influence how and what consumers buy. However, a great de…

Submitted by: The Community September 1st, 2010
Articles

In Defense Of A/B Testing

Recently, A/B testing has come under (unjust) criticism from different circles on the Internet. Even though this criticism contains some relev…

Submitted by: Matthew Kammerer August 30th, 2010
Articles

UX Won’t Save You

I have this sneaking suspicion that a fair number of people are under the impression that User Experience is the hot new “silver-bullet”. …

Submitted by: Matthew Kammerer August 29th, 2010
Articles

Don’t become a Digital Dinosaur: Design for the space between

I’m feeling old. I’ve been in this business long enough that I remember thinking how cool I was for working on a website. That Internet th…

Submitted by: Matthew Kammerer August 28th, 2010
Articles

Non Hover

Elements that rely only on mousemove, mouseover, mouseout or the CSS pseudo-class :hover may not always behave as expected on a touch-screen d…

Submitted by: Matthew Kammerer August 27th, 2010
Articles

How Limitations Improve Design

We often complain about the multitude of limitations which we’re faced with every day as designers.

Submitted by: Matthew Kammerer August 26th, 2010
Articles

Don’t Make Me Wait

Page speed and load times are the foundation for a positive user experience on the web.

Submitted by: Matthew Kammerer August 25th, 2010
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